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What is AI Visibility — and why does it matter?

When someone asks ChatGPT to recommend a marketing agency, a local contractor, or the best software for their business, AI tools don’t search the web the way Google does. They pull from a curated set of sources they’ve determined to be authoritative, trustworthy, and well-structured.

If your business isn’t showing up in those responses, you’re invisible to an entirely new generation of search behavior. This scorecard measures the six key signals AI tools use to decide who gets cited — and gives you a prioritized action plan to close the gap.

📝
Content Structure
🏆
E-E-A-T Signals
Question Coverage
⚙️
Technical & Schema
📚
Topical Authority
📣
Brand Signals
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