Google Ads Consultant: Get More From Your Ad Spend
Volado Labs provides Google Ads consulting for businesses that need expert strategy, campaign audits, or hands-on management — without the overhead of a full agency relationship.
A Google Ads consultant provides expert guidance on your Google Ads strategy, campaign structure, bidding, targeting, and conversion tracking. Consultants typically work on an hourly or retainer basis and are ideal for businesses that want strategy and oversight without full management.
By the numbers
- The average small business wastes 25% of their Google Ads budget on irrelevant clicks — WordStream
- Professionally managed Google Ads accounts see 21% lower cost-per-click than self-managed accounts — Google
- Search ads increase brand awareness by up to 80% even when users do not click — Google
When to Hire a Google Ads Consultant
- You’re running campaigns but not sure if they’re performing well
- Your cost per lead has increased without explanation
- You want to launch Google Ads but don’t know where to start
- You have an in-house team that needs expert oversight
- You’ve been burned by an agency and want independent evaluation
Consultant vs. Agency: What’s the Difference
An agency manages your campaigns for you. A consultant advises on strategy, audits your account, identifies opportunities, and may train your internal team. Some consultants also offer hybrid management. Volado Labs operates as both — strategy consulting for businesses that want guidance and full management for those who want it completely handled.
What a Google Ads Audit Covers
A professional Google Ads audit examines campaign structure, keyword match types, negative keyword lists, ad copy quality, Quality Scores, bidding strategy, conversion tracking accuracy, landing page alignment, and budget allocation. Most accounts have 3 to 7 significant issues that, when fixed, reduce cost per lead by 20 to 40 percent.
Get Your Google Ads Account Audited
We’ll tell you exactly what’s working, what’s wasted, and what to do next.
