Google Ads for Contractors: Win More Jobs From Google
Homeowners searching for contractors are ready to hire. Google Ads puts your business in front of them first. Volado Labs manages contractor PPC campaigns that drive calls, estimates, and booked jobs.
Google Ads for contractors are paid search campaigns targeting homeowners searching for construction and home improvement services — roofing, remodeling, HVAC, landscaping, painting — to generate leads and job requests in your service area.
By the numbers
- 97% of consumers search online for local contractors before hiring — BrightLocal
- Home services keywords average $6 to $20 per click on Google Ads — WordStream
- Contractors using Google Local Service Ads generate leads at 30 to 50% lower cost than standard search ads — Google
Contractor Google Ads by Trade
Roofing
Storm damage and replacement searches. Seasonal bid adjustments maximize budget during peak periods.
HVAC
Seasonal emergency and replacement campaigns — different messaging for summer AC failures vs. winter heating.
Remodeling & General Contracting
Higher ticket, longer decision cycle. Lead forms with project details work better than call-only.
Landscaping
Spring and fall seasonal campaigns. Local targeting is critical — no point bidding outside your crew’s range.
Call Tracking for Contractors
Most contractor jobs come from phone calls, not form submissions. Proper call tracking — recording which keyword, ad, and campaign generated each call — is the most important setup step in any contractor Google Ads account. Without it, you’re optimizing blind.
What Contractor PPC Costs
Contractor Google Ads clicks range from $3 to $20 depending on trade and market. A well-managed campaign generates leads at $50 to $150 each. For contractors with average job values of $2,000+, the economics are strong — often significantly outperforming Yellow Pages, Angi, or other lead gen platforms.
Win More Jobs With Google Ads
Tell us your trade and service area — we’ll show you what realistic lead costs look like.
