Google Ads for Home Services: Get More Calls and Booked Jobs
Home service businesses live and die by lead flow. Google Ads is the fastest way to fill your pipeline — if it’s built and managed correctly. Volado Labs runs home service PPC campaigns built for calls, not clicks.
Google Ads for home services are paid search campaigns targeting homeowners searching for HVAC, plumbing, electrical, roofing, landscaping, cleaning, and other residential service businesses. Google also offers a dedicated Local Service Ads product for verified home service providers.
By the numbers
- Home services is the second-highest spending vertical in Google Ads, with average CPCs of $6 to $20 — WordStream
- 97% of consumers search online before hiring a local home service provider — BrightLocal
- Google Local Service Ads generate home service leads at 30 to 50% lower cost than standard search ads — Google
Home Service Verticals We Work With
HVAC
Seasonal campaigns for AC repair, heating, and installation — with bid adjustments during peak demand periods.
Electrical
Emergency and upgrade searches. Call-only ads work especially well for urgent electrical issues.
Roofing
Storm damage, replacement, and inspection campaigns. Post-storm geo-targeting can generate high-quality leads quickly.
House Cleaning
Recurring service focus — ads targeting “maid service” and “house cleaner” with strong local targeting.
Pest Control
High urgency, seasonal volume. Emergency keywords drive immediate calls; maintenance programs drive longer-term value.
Google Local Service Ads for Home Services
Google’s Local Service Ads (LSAs) appear above regular ads and organic results. They’re pay-per-lead rather than pay-per-click, and they carry a Google-guaranteed badge that significantly increases trust and call rate. For qualifying home service businesses, LSAs are often the best-performing ad product available.
Combining LSAs and Google Search Ads
The strongest home service advertisers run both — LSAs for maximum visibility and trust at the top of results, search ads for specific service and location targeting lower in the page. Volado Labs manages both programs together for clients who want comprehensive paid search coverage.
Let’s Fill Your Schedule With Google Ads
Tell us your service and market — we’ll show you realistic lead costs and what a campaign looks like.
